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AEOLIAN/AEOLIAN
- AMERICAN Est. 1903 - New York, N.Y.
The
manufacturing facilities at East Rochester
was comprised of a series of separate and
individual factories planned so that
manufacturing of the various instruments was
carried on in an entirely individual and
distinct manner, and by separate
organizations, each under direction of men
who had been associated with each respective
make for many years, thus preserving,
unimpaired, the individual and distinctive
qualities of each piano. Combined they made
a great and powerful contribution to the art
of music, for each of the great instruments
they produced will continue providing
magnificent music for generations to come.
Name brands built in East Rochester include
Chickering & Sons, J & C Fischer, Wm. Knabe,
Mason & Hamlin, and George Steck.
H. B.
Tremaine was a business genius who brought
about the commercial exploitation of the
piano player on a big scale. Tremaine's
father had built a successful small business
making and cranked table-top-sized
mechanical organs, a very popular item in
homes in the late 1800's. He founded the "Aeolian
Organ and Music Company" around 1888; the
firm achieved considerable success with
larger instruments and organs. His son took
over in 1899 and immediately set about to
apply his own business acumen to the
company's affairs. With the newly perfected
"Pianola,' he launched an aggressive
advertising campaign which was entirely new
to the stodgy piano business. With four page
color advertisements (almost unheard of in
that day) published in the popular
magazines, he literally stunned the piano
industry with the message that here, indeed,
was the answer to everyone's prayer for
music in the home! Tremaine and Pianola
built an enormous business empire over the
next thirty years. It wasn't long after the
turn of the century that it was deemed
desirable to "miniaturize" the clumsy
Pianola and other similar, instruments so
that they could be built directly inside the
pianos. Within a few short years, the push
up"players disappeared from the scene. By
this time everyone got into the act, and
every piano maker so manufactured a player
of some sort.
This name
is known the world over in connection with
musical instruments, It is applied to some
of the various products of the Aeolian
Company of New York which instruments of
renown included the Duo Art Pianola, Weber
Pianola, Steck Pianola, Wheelock Pianola,
Stuyvesant
Pianola, Steinway Duo Art Pianola, Stroud
Pianola the Aeolian Orchestrelle and the
Aeolian Pipe Organ; it also controlled the
Meludee Music Co., Inc., and the Universal
Music Co. |