A name familiar to the musical world in connection with the player-piano industry. The Gulbransen Registering Piano is unquestionably one of the best-known instruments of its class in the world. Its trademark, the Easy-at-the-Pedals, and slogan, "Easy to Play," have been impressed upon the memory of millions of people through national advertising, and the claim is made that the Guibransen Registering Piano itself is more widely distributed than any other. The great favor with which the Gulbransen instruments are regarded by music loving people of discriminating judgment is the best possible proof of their merits. And the large number of responsible piano merchants who represent the Gulbransen instruments leaves no question as to their desirability in every particular. In the field of player-pianos the name of Gulbransen is especially familiar because of the part Mr. A. G. Gulbransen has taken in the inventive and creative phases of the instrument. In tone realization there is no one to dispute the character of the Gulbransen pianos and registering pianos.

The Gulbransen factory retained all its personnel in sales and plant craftsmen. The latter are in a new and modern environment, and have taken with them all the know-how of a craft that has taken many decades to learn and in most cases in herited and handed down from family to family. Gulbransen workmen average 40 years in piano making. Their product is their pride and they are bringing up their sons to follow.

More than 500,000 pianos have been manufactured by this company, thereby establishing it as one of the largest in the industry. The distribution of this vast number of instruments has been accomplished through a nation-wide organization of dealers whose high ethics in merchandising conform with those of the company itself. Through this widespread dealer organization, Gulbransen pianos have been sold into many homes and, in addition, are to be found in more than 7,500 schools, churches, conservatories of music, radio stations and the studios of many prominent musicians. The highly trained and experienced technicians who make up the Gulbransen personnel are carrying on the high ideals and standards instilled by the company's distinguished founder, A. G. Gulbransen. Of this personnel the most important members are the "men who make them," a group of artisans who have literally spent their lives employing those principles of piano craftsmanship without which no fine piano can be created.

Backing up their efforts, Gulbransen is known for having only the latest and finest in manufacturing equipment. Numerous patented devices are in daily use for research and improvement of products and under the guidance of E. W. Okeson, factory superintendent, an authority on scale drawing and piano building, the present line of Gulbransen Supertone scale pianos has been brought to a higher standard than ever before. A large number of distinguished models of period, modern and conventional designing are offered, and interior decorators idely acclaim the authenticity and gracious dignity of Gulbransen cabinet styling. Prominent among these are the new spinet-type and console models which include a variety of beautiful encasements in a number of sizes. In addition to these new type pianos Gulbransen has an unusually complete line of conventional grands, uprights and other models, all incorporating those features of construction and tonal excellence which are characteristic of the Gulbransen pianos. Owners of instruments of this make have the eminent satisfaction of knowing that "the name of the founder is the name on the piano.