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GULBRANSEN
A name familiar to the
musical world in connection with the player-piano industry. The Gulbransen
Registering Piano is unquestionably one of the best-known instruments of its
class in the world. Its trademark, the Easy-at-the-Pedals, and slogan, "Easy
to Play," have been impressed upon the memory of millions of people through
national advertising, and the claim is made that the Guibransen Registering
Piano itself is more widely distributed than any other. The great favor with
which the Gulbransen instruments are regarded by music loving people of
discriminating judgment is the best possible proof of their merits. And the
large number of responsible piano merchants who represent the Gulbransen
instruments leaves no question as to their desirability in every particular.
In the field of player-pianos the name of Gulbransen is especially familiar
because of the part Mr. A. G. Gulbransen has taken in the inventive and
creative phases of the instrument. In tone realization there is no one to
dispute the character of the Gulbransen pianos and registering pianos.
The Gulbransen factory
retained all its personnel in sales and plant craftsmen. The latter are in a
new and modern environment, and have taken with them all the know-how of a
craft that has taken many decades to learn and in most cases in herited and
handed down from family to family. Gulbransen workmen average 40 years in
piano making. Their product is their pride and they are bringing up their
sons to follow.
More than 500,000
pianos have been manufactured by this company, thereby establishing it as
one of the largest in the industry. The distribution of this vast number of
instruments has been accomplished through a nation-wide organization of
dealers whose high ethics in merchandising conform with those of the company
itself. Through this widespread dealer organization, Gulbransen pianos have
been sold into many homes and, in addition, are to be found in more than
7,500 schools, churches, conservatories of music, radio stations and the
studios of many prominent musicians. The highly trained and experienced
technicians who make up the Gulbransen personnel are carrying on the high
ideals and standards instilled by the company's distinguished founder, A. G.
Gulbransen. Of this personnel the most important members are the "men who
make them," a group of artisans who have literally spent their lives
employing those principles of piano craftsmanship without which no fine
piano can be created.
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