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AEOLIAN/AEOLIAN
- AMERICAN Est. 1903 - New York, N.Y.
The manufacturing
facilities at East Rochester was comprised of a series of separate and
individual factories planned so that manufacturing of the various instruments
was carried on in an entirely individual and distinct manner, and by separate
organizations, each under direction of men who had been associated with each
respective make for many years, thus preserving, unimpaired, the individual and
distinctive qualities of each piano. Combined they made a great and powerful
contribution to the art of music, for each of the great instruments they
produced will continue providing magnificent music for generations to come. Name
brands built in East Rochester include Chickering & Sons, J & C Fischer, Wm.
Knabe, Mason & Hamlin, and George Steck.
H. B. Tremaine was a
business genius who brought about the commercial exploitation of the piano
player on a big scale. Tremaine's father had built a successful small business
making and cranked table-top-sized mechanical organs, a very popular item in
homes in the late 1800's. He founded the "Aeolian Organ and Music Company"
around 1888; the firm achieved considerable success with larger instruments and
organs. His son took over in 1899 and immediately set about to apply his own
business acumen to the company's affairs. With the newly perfected "Pianola,' he
launched an aggressive advertising campaign which was entirely new to the stodgy
piano business. With four page color advertisements (almost unheard of in that
day) published in the popular magazines, he literally stunned the piano industry
with the message that here, indeed, was the answer to everyone's prayer for
music in the home! Tremaine and Pianola built an enormous business empire over
the next thirty years. It wasn't long after the turn of the century that it was
deemed desirable to "miniaturize" the clumsy Pianola and other similar,
instruments so that they could be built directly inside the pianos. Within a few
short years, the push up"players disappeared from the scene. By this time
everyone got into the act, and every piano maker so manufactured a player of
some sort.
This name is
known the world over in connection with musical instruments, It is applied to
some of the various products of the Aeolian Company of New York which
instruments of renown included the Duo Art Pianola, Weber Pianola, Steck
Pianola, Wheelock Pianola, Stuyvesant Pianola, Steinway Duo Art Pianola, Stroud
Pianola the Aeolian Orchestrelle and the Aeolian Pipe Organ; it also controlled
the Meludee Music Co., Inc., and the Universal Music Co.
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